How to NOT become redundant in a world of AI
By Sarah Ann, Author of Million Dollar Groups and Speaker at Australian Hypnosis Conference 2026
AI is everywhere - It can write your emails. Create your social media posts. Answer questions. Generate images. Make music. Help build courses. Give people information in seconds that once took hours, days or even years to learn.
So where does that leave us?
More importantly, if you're a therapist, hypnotherapist, coach, practitioner, trainer or someone building a business around helping people, how do you make sure you don't become redundant in a world where AI can seemingly do almost anything?
That's what I'll be talking about at the Australian Hypnosis Conference 2026. And surprisingly, I don't think the answer is to become better at AI. I think it's to become better at being human.
AI Hasn't Stopped People Wanting Help
Something I've noticed this year is that people don't seem any less interested in paying for coaching, services, programs or support.
That's interesting when you think about it.
We now have access to an extraordinary amount of information through AI. You can ask a question and receive an answer almost instantly.
Yet people still seek out coaches.
They still see therapists - They still join programs - They still pay to learn from other people.
The problem isn't necessarily that people no longer want what we offer.
The challenge is getting their attention and creating a genuine connection with them.
We're being flooded with content. Our feeds are full. More AI-generated accounts are appearing.
Even when we think we don't particularly like AI content, the algorithms may suggest otherwise because we're still watching it, clicking it and engaging with it.
So simply producing more content isn't necessarily going to be the answer.
I think we need to look at something much deeper.
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We Need to Bring the Human Back
AI can create content that feels surprisingly human. It can create a cute video that makes you emotional. It can generate music that moves you. It can write something that resonates with you. It is becoming incredibly good at understanding what gets our attention and what we connect with. But there's an important distinction.
Content that feels human isn't the same thing as human connection.
I'm talking about bringing actual people together. Creating community. Building relationships. Giving people somewhere they feel they belong and I believe that is going to become increasingly valuable as AI becomes a bigger part of our lives and businesses.
People Want Somewhere They Belong
Most of us want connection. We want to feel that we're around people who understand us. We naturally gravitate towards people who share our values, interests, goals and aspirations. If you're building a business, you probably enjoy being around other people who understand the challenges and excitement of building something of their own.
If you're an artist, there's something special about being around other artists. And if you're a hypnotherapist, therapist, healer, coach or practitioner, there's enormous value in being around other people who understand the work you do. That's community and community is something businesses should be thinking seriously about.
Instead of asking only:
"How do I get more followers?" - Maybe we should also be asking: "How do I build better relationships with the people already here?"
The Business Lesson I Learned From Taylor Swift
Recently, I had lunch with Taylor Swift's former manager.He worked with Taylor during the period when she went from being relatively unknown to reaching the Grammys. And I wanted to know what she did differently.
There was one thing that really stood out.
She was obsessed with her people.
Not in some complicated marketing-funnel way. She genuinely wanted to know who they were. She invested time in building relationships with her fans and understanding them. Her manager talked about the extraordinary lengths she would go to. Long meet-and-greets, personally connecting with fans and finding ways to make people feel seen and appreciated.
The philosophy was remarkably simple: If you can build relationships with your audience better than anyone else, you give yourself an enormous competitive advantage. And you don't need Taylor Swift's audience to do it. In fact, if you're just starting out, being small can actually be an advantage. You have an opportunity to genuinely know your people. Talk to them. Listen to them. Understand what they're struggling with. Know what they want. Help them connect with you and with each other. Because the deeper the connection, the stronger the relationship.
How do I create something AI can't replace?
If you're a hypnotherapist, therapist, coach, practitioner, trainer or business owner trying to work out where you fit into this rapidly changing world, come and join the conversation.
I'll be speaking at Australian Hypnosis Conference 2026 on November 7 and 8, alongside a whole room full of people who understand the importance of learning, connecting and evolving together. And really, that's rather fitting.
Because if my talk is about the importance of human connection in an increasingly AI-driven world, there aren't many better places to start than getting out from behind the screen and spending a weekend in a room full of actual humans. I'll see you at AHC2026. Sarah Ann Author of Million Dollar Groups and AHC2026 Speaker
